Founded in 2023, EOGAMES Studio is a 30-person team based in China. Their latest jam puzzle game, Screw Master 3D: Pin Puzzle, marks their first collaboration with Supersonic—and it’s already breaking records just a few months after launch.
Together with Supersonic, EOGAMES Studio scaled Screw Master 3D: Pin Puzzle from a popular prototype initially launched on WeChat into a chart-topping, global success. Here’s how they did it.
Teaming up with Supersonic to scale
EOGAMES Studio launched the first iteration of Screw Master 3D: Pin Puzzle on WeChat Games, one of China’s largest hybrid platforms. Thanks to the game’s unique blend of difficulty and strategy, it quickly became a massive hit in China. But the studio soon faced a significant challenge: scaling the success of their WeChat mini-game into a fully-fledged mobile game for a global audience.
To tackle this, EOGAMES Studio partnered with Supersonic, known for its strong track record as a top publisher. The collaboration was a perfect match. Supersonic saw the game’s potential for universal appeal while also recognizing the elements that resonated so deeply with players in China and were ready to help drive growth for the game.
Shaking things up: A new approach to game development
Given the game’s popularity on WeChat, the Supersonic team decided to step outside its usual publishing process and try something new. Instead of starting from scratch, Supersonic adopted an agile strategy that kept the original WeChat version’s design intact. This bold move was a calculated risk that ended up being the key to the game’s global success.
Screw Master 3D: Pin Puzzle is a jam puzzle game where players twist and release screws to solve challenges. Unlike with classic jam puzzles, Screw Maser 3D: Pin Puzzle challenges increase as early as level 2, and become progressively more difficult from there.
Tapping into the game’s potential for mass appeal, Supersonic saw a clear path to growth by finding the right players and maximizing monetization.
Unlocking RV potential
Even with levels becoming increasingly challenging as early as level 2, Screw Maser 3D: Pin Puzzle saw strong player retention. This created an opportunity to introduce monetization early in gameplay. So EOGAMES Studio worked closely with Supersonic to design a large number of levels that could keep players engaged while strategically placing RV checkpoints in each level.
Initially, Screw Maser 3D: Pin Puzzle relied exclusively on RVs to monetize their game - and early testing showed impressive results. Players were watching 10-15 RVs per day to keep playing.* And it was this level of engagement that opened the door to adding in IAP.
To optimize their monetization strategy, the Supersonic team recommended combining RVs and IAP that monetize players’ failures and integrating monetization opportunities at all stages of gameplay. At Supersonic’s suggestion, EOGAMES Studio introduced:
- Revive cards to keep playing after failing a level
- A skin shop, where players can customize their gameplay
- Skip-it cards that give players a way to bypass difficult levels
- Bundles, including a 60%-off one-time bundle offer
All of these additions made monetization an essential part of the game’s flow. As a result, the IAP SOV is currently around 15%-17%, and IAP continues to generate impressive revenue.*
While most of their revenue still comes from RVs, EOGAMES Studio has found that RVs haven't impacted their long retention rate - players are still willing to watch ads in order to keep progressing further in the game and access boosters. In fact, the data shows that players can even watch 5 RVs to unlock simulation levels. And while 80% of revenue comes from ads, the majority of IAP sales are generated from Skip-It cards and Revive cards.*
“Working with Supersonic allowed us to scale Screw Master 3D: Pin Puzzle while still keeping its successful core features intact. Together, we took a risk and applied what worked in our WeChat prototype, while developing a successful monetization strategy, and connecting with a vast new audience. Thanks to this partnership, our D30 retention rate increased by 15%, and we’ve achieved an impressive D30 APPU of 12 hours.”
- Hunt.C, CEO of EOGAMES Studio
Driving rapid and meaningful growth
With the game design and monetization strategy in place, the Supersonic team worked to boost long-term retention and maximize ARPU. By adding features to broaden the game’s appeal, including bundles, deeper meta layers, and LiveOps, Screw Master 3D: Pin Puzzle quickly broke records, achieving a D30 retention rate of 15%, and a D30 ARPU of $3.70. Together, these growth strategies pushed the game past $100K in daily revenue in under 3 months.*
1. Boosting conversions with playables
Supersonic helped optimize creatives, producing hundreds of video ads. With a high win rate, they crafted successful creatives, which was crucial for driving UA and scaling.
Playables were key in boosting conversions. Over half of the ads were interactive 3D playables, allowing players to test the mechanics by moving screws and exploring the models. Longer playables, up to 120 seconds, with more actions, saw higher conversion rates and more installs.
In fact, a month before launch, the top 2 RVs brought in 61K installs. Just 3 months after launch, the top playable hit 2.8M installs - a huge 4500% jump compared to the RVs. The top playable also had a 60% higher IPM than the top RVs.*
2. Boosting engagement with deeper meta layers
The game’s early retention rate was strong from the start. After advanced testing, EOGAMES Studio worked with Supersonic to shift their focus to improving late retention. This involved adding more levels and creating engaging LiveOps events.
The Supersonic team worked closely with EOGAMES Studio to design seasonal LiveOps events for Christmas and Valentine’s Day, deeper meta layers with daily calendar challenges, a medal system, and simulation levels.
Like the Christmas LiveOps event before it, the Valentine’s Day event was a big hit. The special event drew in 21% of all Screw Master 3D: Pin Puzzle players and boosted revenue by 3% compared to the previous week.*
The Daily Calendar challenge allowed players to unlock exclusive screw skins and boosted engagement. If players missed a day, they could watch ads to stay in the challenge, keeping them coming back over time.
And a room-filling meta system added visual progression after level completion, allowing players to fill spaces with objects like beds and cupboards.
Supersonic saw the huge potential in Screw Maser 3D: Pin Puzzle, and worked with EOGAMES Studio to drive growth for the game. By adopting a fresh approach to game development and a blended monetization strategy, Screw Master 3D: Pin Puzzle sets itself apart from traditional jam puzzle games.
To keep the game engaging, EOGAMES Studio has plans to introduce new banners, A/B tests, and special levels. Future updates will include features inspired by casual games like gardenscapes, along with new IAP bundles aimed at boosting IAP share of revenue.
* Data obtained from internal Supersonic 2025 business intelligence
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