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Blog
How to build killer video creatives for a hyper-casual game’s soft launch
Rae Steinbach — Jan 19, 2021
After you pass your marketability test and nail your CPI, it’s time for the soft launch stage, which presents a contro…
Blog
Building and improving creatives for marketability testing - a hyper-casual developer’s guide
Rae Steinbach — Dec 26, 2020
In a marketability test, your goal is to test the product-market fit of your game and aim for a low CPI and high CTR or …
Blog
How to improve the LTV of your hyper-casual game
Rae Steinbach — Dec 17, 2020
On average, hyper-casual games in the US have an LTV of $0.60 - $1.50 - the more popular games on this scale achieved a …
Blog
The 4 biggest hyper-casual game trends of 2021
Rae Steinbach — Dec 09, 2020
While many thought hyper-casual gaming was a trend that would disappear after just one year, this genre is not only stil…
Blog
5 ways to hit the refresh button on your hyper-casual creatives
Rae Steinbach — Nov 30, 2020
Once you have a set of creatives that are working for your game, refreshing them is just as important to help you scale,…
Blog
4 tips to get the attention of a mobile game publisher
Rae Steinbach — Oct 21, 2020
After designing a great game, the next step is to get it into the hands of users and start monetizing so you can scale y…
Blog
3 strategies for working fast in hyper-casual games
Reuben Lewis — Sep 29, 2020
The fiercely competitive nature of the hyper-casual market dictates that new games - or at least game concepts - need to…
Blog
Working with a game publisher: The holy triangle of marketability, retention, and monetization
Rae Steinbach — Sep 23, 2020
In the world of hyper-casual game development, the main goal is earning a profit. But, as you know if you’ve ever laun…
Blog
Who should work with a mobile game publisher?
Rae Steinbach — Sep 14, 2020
Our guide to mobile game publishers Regardless of whether you’re just getting started in the world of mobile game dev…
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