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Tips for supercharging your game and insights from our top developer partners

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Blog
How to make killer creatives for your hyper-casual game
Rae Steinbach — Nov 29, 2021
Your hyper-casual game concept could be fantastic and your visuals could be beautiful, but your game’s profitability a…
Blog
How to be a leaner, faster hyper-casual developer
Rae Steinbach — Nov 25, 2021
Ever spend 3 years on a game just to see it fail? Well, Vinicius Pachá, Lead Game Developer at Supersonic, has - and he…
Blog
Is your hyper-casual game fun? Best practices for boosting retention
Rae Steinbach — Nov 17, 2021
You can change your game’s character, add 30 more levels, and use an eye-popping color scheme, but when push comes to …
Blog
How to design a winning playable ad for your hyper-casual game
Rae Steinbach — Nov 16, 2021
Playable ads are widely considered the most effective in-app ad format, according to eMarketer - likely because they bui…
Blog
The top hyper-casual genres and mechanics of 2021
Davis Silver — Nov 10, 2021
The hyper-casual space is constantly changing, so it’s important to keep up with the latest trends to inspire your nex…
Blog
Prototyping and testing Q&A with Hannah Han of Funloop and Nebih Başaran of Bridge Race
Rae Steinbach — Oct 18, 2021
During prototyping, it’s likely that you’ll test tens - if not hundreds - of concepts to see what’s a market fit. …
Blog
Part 2: How to get your hyper-casual game published
Rae Steinbach — Oct 14, 2021
In part 1 of this series, Nadav Ashkenazy, SVP Supersonic, walked through 5 methodologies to help you come up with a gre…
Blog
Part 1: How to come up with a great hyper-casual game concept
Rae Steinbach — Oct 07, 2021
Hyper-casual games can be incredibly profitable and scale very quickly - if you can get them published. Easier said than…
Blog
4 A/B testing tips to give your hyper-casual game’s ASO a boost
Rae Steinbach — Sep 29, 2021
As the hyper-casual market grows more saturated, getting any edge up on your competitors can help. Part of an overall UA…
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