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Blog
How to make killer creatives for your hyper-casual game
Rae Steinbach
Your hyper-casual game concept could be fantastic and your visuals could be beautiful, but your game’s profitability a…
Blog
How to be a leaner, faster hyper-casual developer
Rae Steinbach
Ever spend 3 years on a game just to see it fail? Well, Vinicius Pachá, Lead Game Developer at Supersonic, has - and he…
Blog
Is your hyper-casual game fun? Best practices for boosting retention
Rae Steinbach
You can change your game’s character, add 30 more levels, and use an eye-popping color scheme, but when push comes to …
Blog
How to design a winning playable ad for your hyper-casual game
Rae Steinbach
Playable ads are widely considered the most effective in-app ad format, according to eMarketer - likely because they bui…
Blog
The top hyper-casual genres and mechanics of 2021
Davis Silver
The hyper-casual space is constantly changing, so it’s important to keep up with the latest trends to inspire your nex…
Blog
Prototyping and testing Q&A with Hannah Han of Funloop and Nebih Başaran of Bridge Race
Rae Steinbach
During prototyping, it’s likely that you’ll test tens - if not hundreds - of concepts to see what’s a market fit. …
Blog
Part 2: How to get your hyper-casual game published
Rae Steinbach
In part 1 of this series, Nadav Ashkenazy, SVP Supersonic, walked through 5 methodologies to help you come up with a gre…
Blog
Part 1: How to come up with a great hyper-casual game concept
Rae Steinbach
Hyper-casual games can be incredibly profitable and scale very quickly - if you can get them published. Easier said than…
Blog
4 A/B testing tips to give your hyper-casual game’s ASO a boost
Rae Steinbach
As the hyper-casual market grows more saturated, getting any edge up on your competitors can help. Part of an overall UA…