Knowledge Hub

Tips for supercharging your game and insights from our top developer partners

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Blog
The four stages of the hyper-casual publishing funnel
Arielle Evan — Jun 03, 2021
In Supersonic’s latest webinar with TikTok for Business, Nadav Ashkenazy, General Manager at Supersonic, and Anni Ben …
Blog
3 ways you can use the Supersonic LiveGames platform to get greater transparency after soft launch
Rae Steinbach — May 19, 2021
When working with a publisher, likely you get insights and data up until you launch your game - after that, you may just…
Blog
How the Supersonic difference guides our approach to publishing
Supersonic Studios — Apr 21, 2021
Our DNA at Supersonic Studios is partner-first and focused. Our goal is to always help our partners grow so they can be …
Blog
Q&A with Born2Play, the 2-man team behind hit game Stacky Dash
Rae Steinbach — Apr 12, 2021
Born2Play is a hyper-casual development studio based in Shanghai that was founded by Stan Mettra in 2018. Stan and his f…
Blog
The basics of pitching your hyper-casual game to publishers
Rae Steinbach — Jan 27, 2021
Publishers field dozens of pitches each day, which makes it even more important that yours stands out. Usually, publishe…
Blog
How to build killer video creatives for a hyper-casual game’s soft launch
Rae Steinbach — Jan 19, 2021
After you pass your marketability test and nail your CPI, it’s time for the soft launch stage, which presents a contro…
Blog
Building and improving creatives for marketability testing - a hyper-casual developer’s guide
Rae Steinbach — Dec 26, 2020
In a marketability test, your goal is to test the product-market fit of your game and aim for a low CPI and high CTR or …
Blog
How to improve the LTV of your hyper-casual game
Rae Steinbach — Dec 17, 2020
On average, hyper-casual games in the US have an LTV of $0.60 - $1.50 - the more popular games on this scale achieved a …
Blog
The 4 biggest hyper-casual game trends of 2021
Rae Steinbach — Dec 09, 2020
While many thought hyper-casual gaming was a trend that would disappear after just one year, this genre is not only stil…
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