Tips for supercharging your game, updates from the Supersonic team, and insights from our top partners
Blog
The basics of pitching your hyper-casual game to publishers
Rae Steinbach
Publishers field dozens of pitches each day, which makes it even more important that yours stands out. Usually, publishe…
Blog
How to build killer video creatives for a hyper-casual game’s soft launch
Rae Steinbach
After you pass your marketability test and nail your CPI, it’s time for the soft launch stage, which presents a contro…
Blog
Building and improving creatives for marketability testing - a hyper-casual developer’s guide
Rae Steinbach
In a marketability test, your goal is to test the product-market fit of your game and aim for a low CPI and high CTR or …
Blog
How to improve the LTV of your hyper-casual game
Rae Steinbach
On average, hyper-casual games in the US have an LTV of $0.60 - $1.50 - the more popular games on this scale achieved a …
Blog
The 4 biggest hyper-casual game trends of 2021
Rae Steinbach
While many thought hyper-casual gaming was a trend that would disappear after just one year, this genre is not only stil…
Blog
5 ways to hit the refresh button on your hyper-casual creatives
Rae Steinbach
Once you have a set of creatives that are working for your game, refreshing them is just as important to help you scale,…
Blog
4 tips to get the attention of a mobile game publisher
Rae Steinbach
After designing a great game, the next step is to get it into the hands of users and start monetizing so you can scale y…
Blog
3 strategies for working fast in hyper-casual games
Reuben Lewis
The fiercely competitive nature of the hyper-casual market dictates that new games - or at least game concepts - need to…
Blog
Working with a game publisher: The holy triangle of marketability, retention, and monetization
Rae Steinbach
In the world of hyper-casual game development, the main goal is earning a profit. But, as you know if you’ve ever laun…