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Blog
The four stages of the hyper-casual publishing funnel
Arielle Evan
In Supersonic’s latest webinar with TikTok for Business, Nadav Ashkenazy, General Manager at Supersonic, and Anni Ben …
Blog
3 ways you can use the Supersonic LiveGames platform to get greater transparency after soft launch
Rae Steinbach
When working with a publisher, likely you get insights and data up until you launch your game - after that, you may just…
Blog
How the Supersonic difference guides our approach to publishing
Supersonic Studios
Our DNA at Supersonic Studios is partner-first and focused. Our goal is to always help our partners grow so they can be …
Blog
Q&A with Born2Play, the 2-man team behind hit game Stacky Dash
Rae Steinbach
Born2Play is a hyper-casual development studio based in Shanghai that was founded by Stan Mettra in 2018. Stan and his f…
Blog
The basics of pitching your hyper-casual game to publishers
Rae Steinbach
Publishers field dozens of pitches each day, which makes it even more important that yours stands out. Usually, publishe…
Blog
How to build killer video creatives for a hyper-casual game’s soft launch
Rae Steinbach
After you pass your marketability test and nail your CPI, it’s time for the soft launch stage, which presents a contro…
Blog
Building and improving creatives for marketability testing - a hyper-casual developer’s guide
Rae Steinbach
In a marketability test, your goal is to test the product-market fit of your game and aim for a low CPI and high CTR or …
Blog
How to improve the LTV of your hyper-casual game
Rae Steinbach
On average, hyper-casual games in the US have an LTV of $0.60 - $1.50 - the more popular games on this scale achieved a …
Blog
The 4 biggest hyper-casual game trends of 2021
Rae Steinbach
While many thought hyper-casual gaming was a trend that would disappear after just one year, this genre is not only stil…